Europe’s PVC industry sets sustainability targets in VinylPlus programme

VinylPlus is the sustainability initiative of the European PVC industry. It was launched on Wednesday at a conference in Brussels. The programme builds on the achievements of the earlier Vinyl 2010 initiative. Speaking in this video are: – Stefan Eingartner, Managing Director of VinylPlus: – dr Brigitte Dero, Director Plastics Additives, ESPA; – David Cook, Chief Executive at The Natural Step; – Godelieve Quisthoudt-Rowohl MEP, EPP group, Germany; – and Eric Criel, Managing Director, Recovinyl. This video was produced as part of an EurActiv EUX.TV Event Video package. For more, see www.vinylplus.eu About VinylPlus VinylPlus is the new ten-year Voluntary Commitment of the European PVC industry which builds upon the achievements of the Vinyl 2010 programme, taking the next important steps in tackling the sustainability challenges for PVC and also in establishing a long-term framework for the on-going sustainable development of the PVC value chain. The regional scope of the programme is the EU-27 plus Norway and Switzerland. The VinylPlus programme has been developed bottom up in industry workshops and with an open process of stakeholder dialogue, including the industry, NGOs, regulators, public representatives and users of PVC. Five key sustainable development challenges have been identified for PVC together with a set of working principles. The first four challenges are technical in nature whilst the fifth challenge addresses raising awareness and understanding of the …

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