Small business: unlocking Europe’s potential – EurActiv Stakeholder Workshop

The 23 million small- and medium-sized companies in the European Union represent 99 percent of businesses. EU institutions have put them at the heart of the Europe 2020 strategy and specific Flagship Initiatives — such as the Innovation Union and the Digital Agenda. How can the internet contribute to the growth of traditional SMEs and Europe’s economy at large? EurActiv Stakeholder Workshop; An event organised by Fondation EurActiv with the support of Google. Contributors include: • Ioannis TSOUKALAS, MEP • Michel CATINAT, HoU ICT for Competitiveness and • Industrial Innovation, DG ENTR • Werner STENGG, HoU On-line Services, DG MARKT • Tina SOMMER, President ESBA • Joan Pijuan, Mainada Kids (Spanish SME) • John HERLIHY, Vice President, Online Sales, Google In 2011, the French Government released a study which highlighted that small and medium business who were heavily using web technologies were growing and exporting twice as much as those that were not online. How can we ensure that more businesses are brought online, driving revenue and employment in Europe as well as cross-border competitiveness? A 2010 study, The Connected Kingdom, highlighted that in 2009 the UK Internet economy was already worth 7.2% of GDP ,larger than the construction, transport and utilities industry. The study projected that the sector is growing at a rate of 10% a year. How can we ensure that such growth is achieved on a pan-European basis and that the regulatory framework that is currently …

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